About Aisha

Aisha Ak, personal shopping advisor

I have been dressing people for as long as I can remember. As a child it was paper dolls: I changed their outfits again and again, until every piece looked right with the next.

Later, in Istanbul, one of the world’s fashion capitals, I spent about five years in the fashion industry as a fit model. Every day I tried on and changed garment after garment for the brands' fittings, and I modelled too. I learned how clothes are cut, how they fall, and how much the right fit changes a person.

It started with me, then my family and the people closest to me, then our friends: what to wear, and how to live. Again and again they told me I was good at it, and that I should make it my work. So I did.

Today I advise women, men and children, and I don’t stop at the wardrobe. A home, furnished from A to Z, down to the curtains, the glasses and the cutlery; the jewellery and the hair; the car, the holiday, the sport. I follow what is new in America and Europe, and I’ll tell you honestly what is a trend, what is a classic, and what is already passing.

I am not a shopper who comes once and leaves. I stay part of your life, so the standard we set together is one you keep.